Communication Theory Framework

                       Communication Theory Framework

Communication Theory Framework

Let us examine communication and communication theory through the following viewpoints:

• Mechanistic - The mechanistic view point says that communication is simply the transmission of information from the first party to the second party. The first party being the sender and the second party being the receiver.
• Psychological - According to the psychological view point, communication is simply not the flow of information from the sender to the receiver but actually the thoughts, feelings of the sender which he tries to share with the recepients. It also includes the reactions, feelings of the receiver after he decodes the information.
• Social - The social view point considers communication as a result of interaction between the sender and the receiver. It simply says that communication is directly dependent on the content of the speech. “How one communicates” is the basis of the social view point.
• Systemic - The systemic view point says that communication is actually a new and a different message which is created when various individuals interpret it in their own way and then reinterpret it and draw their own conclusion.
• Critical - The critical view point says that communication is simply a way with the help of which an individual expresses his power and authority among other individuals.